What Do Sharks, Skulls, Tattoos, Scuba Diving, and Branding Have in Common?

Many of you have heard that word tossed around, “Brand” or “Branding”—but what truly is a brand? Your Brand is a combination of who you are, how you choose to present yourself to the world, and how your audience perceives you. An effective brand gives you a major edge in increasingly competitive markets. Another way to think about it: your …