Do you remember the last time you were in a hospital or urgent care room? What is the most memorable thing about that space—were the walls colorful and inviting, or colorless and sterile? How did you feel being in that environment—were you soothed by the space around you, or did you feel cold, gloomy, or disoriented? How would you feel …
As a small business owner, you may often print contracts, spreadsheets, receipts, and emails; other times, you may need to print a sign for the break room reminding everyone that their mother doesn’t work here and that they need to clean-up after themselves. For all those things, your trusty inkjet printer should do the job nicely. However, when you really …
Many of you have heard that word tossed around, “Brand” or “Branding”—but what truly is a brand? Your Brand is a combination of who you are, how you choose to present yourself to the world, and how your audience perceives you. An effective brand gives you a major edge in increasingly competitive markets. Another way to think about it: your …
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