5 rules for effective vehicle wraps These guidelines will help you deliver high impact vehicle wraps By Dan Antonelli, President and Creative Director, Graphic D-Signs, Inc. and SignShopMarketing.com Last month Bob Behounek had an excellent article on building more effective layouts for signs. He had three examples of the same sign, but made simpler with each revision until it was …

Vehicle Graphics: Think Before You Wrap Thinking about installing vehicle graphics or refreshing an old design? Here’s some advice from the pros: Keep it simple, work with marketing, and plan ahead. March 2012, Work Truck – Feature by Lauren Fletcher – Also by this author Also considered “driving billboards,” vehicle graphics help identify a fleet’s vehicles, build on a company’s …

When it comes to video advertising, a lot can happen in a year. In 2014, digital video advertising experienced huge gains in spend and viewership, took a giant leap into automated programmatic buying, and saw a continuing wave of consolidation with Facebook buying LiveRail and Yahoo announcing the acquisition of my company, BrightRoll. After such an eventful year, 2015 will …